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Nice to Meet You
Hello, I'm Lara from Dorset and I have a way with words.
Content writing and being creative are my jam! Over the course of 18 years, I've worn many type of creative hats and been hands on with all aspects of the marketing process. Writing, designing, editing and creating multi-channel campaigns to bring companies closer to their audiences.
Converting audiences into devoted brand fans is what I do best. I've marketed B2B and B2C, to arts patrons, engineers, parents, film lovers, tech firms, local authorities and house buyers.
I am trained and well-versed in implementing marketing strategy and brand development. And I'm fanatical about every last detail.
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I have a BA (hons) degree in Communication and Media and 18 years marketing experience.
I am highly versatile and can easily adapt to new audiences, writing styles, trends, and tones of voice.
Writing is one of my favourite hobbies too. I've written 3 novels - and counting!
I am trained in graphic design and love working with designers to create stunning visuals.
Best of Both Marketing Worlds
As someone who first worked in marketing before the dawn of social media, I have the best of both worlds.
In the early days of my career, print materials were king. Super-quality print has the power to spark active engagement and lasting impressions. I planned, prepared, unboxed and stuffed a whopping amount of brochures. Postcards, leaflets, posters, bookmarks and even beer mats too.
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Before the birth of (the artist formerly known as) Twitter in 2008, I went on a training course and was confident it would never catch on: #sillyme
Thankfully, I've learned to embrace and love how digital media has evolved. The targeted opportunities and analysis up for grabs are amazing. Since then, I've trained in social media management, managed numerous channels and campaigns, and learned to marry print and digital marketing happily together.
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